Search engine Magic Taxi is hoping to attract new users by making a promise to plant trees to help reduce carbon footprints.

Each time someone uses the search engine to browse the web or shop online, Magic Taxi will give 50 per cent of the revenue it receives through advertising and commission referrals to the Woodland Trust.

A spokesman for Magictaxi.com said: “The next six weeks are the busiest for online searching and shopping. According to the Centre for Economic and Business Research, the average British family will spend over £448 on food, drink, toys and other gifts this Christmas.

“If this was spent through Magic Taxi it would plant five trees and help to offset one tonne of carbon. We chose to partner with the Woodland Trust as we wanted the trees purchased to be grown within the UK, so that we could be confident they would reach full maturity and our users could visit the woodland being created.

The Magic Taxi internet toolbar will also give users tips about what they can do to reduce their own carbon footprints by being more energy efficient. The user can set Magictaxi.com either as a home page or a toolbar.

This entry was posted on Saturday, November 17th, 2007 at 9:03 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.