Groundbreaking console tops the online ‘I want’ list for 2007

According to online analysis from Hitwise, Nintendo’s award-winning Wii console is the most popular search item online for frantic prezzie buyers in the run up to Christmas.

Steve Jobs and co must be reeling too, because despite Apple’s huge product releases this year, the Wii had 13 times more hits than the iPod, and twice as many as the iPod and iPhone combined. And Nintendo took second spot with its DS handheld console.

That’s a lot or searching. But it’s likely been fuelled by the mass product shortages alongside the console’s cool credentials, with many shoppers frantically looking high and low to prevent inevitable tantrums come Christmas Day if Santa doesn’t show up with the goods.

“The Nintendo Wii was the most searched for product by UK Internet shoppers during November. There were thirteen times as many UK Internet searches for Nintendo Wii sending traffic to the Hitwise Shopping and Classifieds category as there were for Apple iPod, and over twice as many searches for Wii as for both iPod and iPhone.

Despite shortages of the popular console in the UK, the volume of searches for Nintendo Wii has increased 158% since November 2006, while searches for Wii have increased by 278%.” Commented Robin Goad, director of research at Hitwise.

The top ten most popular gadgets then:
1. Nintendo Wii
2. Nintendo DS
3. Ugg Boots
4. Lego
5. Bratz
6. iPhone
7. iPod
8. Barbie
9. iPod Nano
10. Xbox 360

This entry was posted on Friday, December 7th, 2007 at 7:04 pm and is filed under Gaming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.